MARKETING SERVICES IN SAN JUAN CAPISTRANO, CA

Search Engine Marketing, also know as SEM uses paid advertising platforms to reach your target audience. Unlike organic Search Engine Optimization (SEO), which uses sources such as content and backlinks to drive traffic organically to your website, SEM relies on advertisements that are displayed when someone searches something relevant on Google or other search engines.  The goal with this strategy is to deliver carefully tailored ads to prospective clients searching for your services online.

Search Engine Optimization is a necessary and key component to your marketing strategy. In the digital age, it is imperative that your website is optimized for the search engines so they can bring you more traffic through their organic listings pages (SERPs). An effective SEO strategy will help your website rank higher in search engines for the relevant keywords your prospective clients are searching for. Keyword research, quality content, and technically optimized sites are keys to driving results with SEO.

Unlike SEM, Content Marketing isn't so much of directly marketing to your audience but rather creating and providing them valuable content and resources that increases their customer experience. These strategies often help answer questions and bridge the gap between a prospective customer and one ready to make a purchase. Content Marketing not only provides value to your audience but helps to increase your organic rankings and how Google ranks your website on topic authority. Moreover, implementing a strong Content Strategy will directly help your Search Engine Optimization efforts.

Social Media Marketing is the process of marketing through social network channels. While many companies do not want to or don't have the time to dedicate resources to Social Media Marketing , this channel is becoming ever more important for businesses to grow and scale their operations. Having active social channels such as Facebook, Instagram, and Linkedin will provide numerous benefits to your overall marketing strategy. Not only does Google factor in your social presence in their organic rankings, platforms such as Facebook and Instagram offer great paid marketing opportunities to reach new audiences.

Email Marketing is a valuable tool that often goes unused or under utilized by many professional trade and home services businesses. While many companies may write this strategy off as a spammy or unsolicited marketing tactic, the potential return on investment (ROI) can be higher than many other marketing channels. Email Marketing is a great way to connect with past customers and even past prospective customers who expressed interest in your business but did not make a purchase.